Marketing

13 posts

Here you will find cases about marketing in companies and consumer behavior. Some of the topics worked on are: Conscious Consumption, Brand Positioning and Performance and Relationship Marketing.

Farm Rio - Towards the East

by Annelise Pinheiro de Souza Abreu and others 5 months ago

B. Intermediate Level

Exploring the field of White Lilies: the journey of creating and developing exclusive products of the franchise

by Luiz Henrique Lima Rodrigues and others 7 months ago

The Enchanted Realm of Diversity: Making Disney More Diverse Without Losing the Essence of the Brand

by Casoteca Team and others a year ago

The enchanted realm of diversity: how to make Disney more diverse without losing the essence of the brand

by Casoteca Team and others a year ago

From the Garage to the market: a startup looking for its way

by João Victor Lopes de Abreu and others 2 years ago

Well-digested digital marketing! Attracting customers at a specialty medicine clinic

by Ruan Vitório de Macêdo & Diana Sinclair Pereira Branisso 2 years ago

Diamonds are eternal: dilemmas of positioning a luxury brand

by Nicole Alonso Santos de Sousa & Amanda Alves Silva de Melo 3 years ago

BxBlue: challenges of a fintech to grow and create value for its target audience

by Helena Costa and others 4 years ago

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