Ebook 2023! Access here for free
Casoteca ADM launches today its 2023 ebook, with the cases and tutorials produced throughout 2022.
The book has a super special Preface by Carla Campana (FGV), Patricia Guarnieri (UnB), coordinators of the ANGRAD 2022 Award for Innovation in Teaching and Learning in Administration.
"As a tradition or as an innovation, teaching cases are valuable instruments in training in Administration, since they are capable of putting students in front of real professional challenges. Without necessarily leaving the classroom, the narrative elements and challenges presented in the cases are able to engage and mobilize students, promoting meaningful learning experiences." Carla Campana and Patrícia Guarnieri, prefaces
"Undoubtedly, the publication of another edition of the book with the initiatives of Casoteca ADM adds value by making knowledge generated through the engagement of students and professors of a federal public university available in an open and free way to anyone who may be interested." - Carla Campana and Patricia Guarnieri, prefaces
"At Casoteca ADM we build original and contemporary cases, which add to our objective of promoting applied, collaborative and applied learning, believing that this will contribute to the training of administrators prepared for the present and the future. This book organizes for you all the work of the year 2022." - Helena Costa, coordinator of the ADM Casoteca
The book brings, in addition to the Preface and the Presentation, 7 exclusive cases written in partnerships between professors and students, which address current topics including: change processes, diversity, junior companies, digital marketing, entrepreneurship, startups, brand positioning, online training and regulation policies. It also brings 8 tutorials with simple tips for those who want to apply the method.
To download our new ebook for free, visit: